Косова Екатерина Михайловна

Responsibilities

The responsibilities of the research intern include working on team projects, participating in regular scientific seminars, conferences, and workshops organized by the Laboratory, and performing administrative duties.

Education

2022

Master's
HSE University

2020

Bachelor's in Advertising and PR
Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation

Continuing education / Professional retraining / Internships / Study abroad experience

2023: Advanced training in the programme "Psychology of Creative Industries", MGIMO University

2024: Advanced training on the program “Basic concepts of artificial intelligence and its application for solving problems within the specialty (advanced level)”

Professional Interests

cognitive psychology the digital environment digital trust fake news

Postgraduate Studies

3rd year of study
Approved topic of thesis: Factors of primary online-trust in news web interfaces
Academic Supervisor: Elena S. Gorbunova

Courses (2024/2025)

Psychology of Advertising (Bachelor’s programme; Faculty of Creative Industries field of study Advertising and Public Relations; 3 year, 2 module)Rus

Conferences

2024
The 14th Asian Conference on Psychology & the Behavioral Sciences (ACP2024) (Токио). Presentation: The Magic of Colour: How Palette Choice Affects the Initial Trust Towards News Web-Interfaces

2023
ESCOP-2023 (Порту). Presentation: Social Cues in News Interfaces: A Key to Building Primary Online Trust
Всероссийская научная конференция памяти Дж.С. Брунера «Психология познания» (Ярославль). Presentation: Магия цвета: как выбор палитры влияет на доверие к новостным интерфейсам

2022
Всероссийская научная конференция памяти Дж.С. Брунера. Presentation: Роль подсказок в индукции первичного доверия к новостным интерфейсам

Employment history

Set Partnerstv (Gazprom Bonus subscription) - since 2021
Researcher
Сonducting regular analytical research on specific market segments and industries (online media, ecosystems, fintech, cryptocurrencies, blockchain and web 3.0);
Evaluating, analyzing and forecasting the effectiveness of marketing and product solutions;
Identifying free market niches and areas of growth and strategic business development;
Informational support of the company's b2b-brand.
It Takes Two (digital marketing agency) — 2020-2021

Senior SMM specialist
Developing a positioning and promotion strategy for clients on social media (Twitter, LinkedIn, Facebook*, Medium, Telegram, TikTok).
Liaising with the media on the publication of client materials, including interviews with founders, expert commentary, press releases.
rcdb.io (fintech startup) — 2017-2020
Communications manager
Supervising internal teamwork and external business cooperation.
Analytical and marketing support of the project.
Service support and project management.
Sanofi Russia — 2018, May-August
Intern (Trade marketing department)
Increasing the loyalty of target audiences; promotion of OTC drugs through traditional and online marketing tools

* Facebook - запрещённая в России соцсеть.

3

Mar

2025

HSE Researchers Adapt Popular Usability Test

A team of researchers from the HSE Faculty of Social Sciences has adapted the widely used System Usability Scale (SUS) for Russian-speaking users, testing the adaptation on a sample of 657 participants. A validity test confirmed that the translated questionnaire maintains its structure and reliability, enabling an accurate assessment of system usability. The final adapted version of the SUS questionnaire can be used in both research and interface design practice. The paper has been published in Psychological Studies.

Ekaterina Kosova

Responsibilities

Education

Continuing education / Professional retraining / Internships / Study abroad experience

Professional Interests

Postgraduate Studies

Courses (2024/2025)

Conferences

Employment history

HSE Researchers Adapt Popular Usability Test